Company News

L’Oréal Acquires Sustainable Water Tech Company Gjosa

Plans to "scale multiple applications" of the Swiss firm's water fractioning technology.

Author Image

By: Christine Esposito

Editor-in-Chief

L’Oréal has signed an agreement to acquire the outstanding shares of Switzerland-based Gjosa, a developer of water fractioning technology that it teamed with to create the L’Oréal Professionnel Water Saver professional showerhead. The device was unveiled in 2021 at CES, as reported by Happi. The patented water fragmentation technology in the L’Oréal Professionnel Water Saver by Gjosa allows hair salons to reduce water consumption at the backbar by up to 69% and still give clients a “ple...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters